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Eighteenth Annual Faculty Author Reception (2000 - 2001)


Flyer for the 2001 Reception

The Leonard H. Axe Library hosted the 18th annual "Faculty Author Reception" on Nov. 8th, from 3:00 p.m. to 4:30 p.m. in the Library Browsing Area.

As a library, we wish to recognize works of PSU faculty published in paper or electronically. University members that have authored, co-authored, or edited books published since last year's Reception are honored, as well as authors of published creative works such as musical compositions, art exhibit catalogs, or audio recordings.

University authors of journal articles, book chapters, or conference proceedings were also honored with a display at the Reception.

Suzanne Middendorf Arruda

From Kansas to Cannibals: The Story of Osa Johnson
Greensboro, NC : Avisson, © 2001

Osa Johnson decided as a young bride to lead a life of adventure and danger, to be more than just a wife to her explorer husband. In her story young readers will come to know what it means to sacrifice dreams of home and family for a career making films of headhunters and elephants, and to use one's experiences in the wild for the education of people of all ages back home.

- Book jacket

Donald E. Baack

Integrated Advertising, Promotion, and Marketing Communications
Upper Saddle River, N.J. : Prentice Hall, © 2002

This book provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. Chapter topics cover ethics and social responsibility in marketing communications, promotions opportunity analysis, brand and corporate image management, consumer buyer behaviors, business-to-business buyer behaviors, advertising management, advertising media selection, trade promotions, consumer promotions, personal selling, public relations and sponsorship programs, database and direct marketing programs, internet marketing, and evaluating an integrated marketing program. For professionals in the field of advertising.

- Prentice Hall

Maeve L. Cummings

Management Information Systems for the Information Age 3rd ed.
Boston, Mass. :McGraw-Hill Higher Education, © 2001

Management Information Systems for the Information Age, 3rd edition maintains the unique overall approach of the successful second edition: the right mix of traditional and leading edge topical coverage along with LOTS of hands-on, problem-solving projects. Haag works well for professors (and students) who want a very interactive, engaging experience, and for those who want to see a strong tie to the latest and greatest on the Internet and corresponding textbook website. Haag is equally appropriate for both business and non-business majors. This revision now clearly distinguishes between technical and managerial topics key to MIS by organizing the technology coverage into Modules and the managerial material into Chapters. In response to feedback from both users and non-users, the chapters have been slightly reorganized to incorporate increased coverage of E-Commerce and E-Business (now a full chapter 5). Pedagogical features have been retained but fine-tuned and the vibrant design has been toned down to reflect fewer features on a page.

- McGraw Hill

David Ross Hurley

Handel's Muse: Patterns of Creation in His Oratorios and Musical Dramas, 1743-1751
Oxford, NY: Oxford University Press, © 2001

This book represents the most thorough study to date of Handel's compositional procedures in his English oratorios and musical dramas. Exploring the composer's sketches and autograph scores, it offers fresh insights into the creative mind of one of the leading figures in Baroque music.

- Oxford University Press

Stephen E. Meats

The Midwest Quarterly: A Journal of contemporary Thought
Getting the Dead Out. Poems by Greg Kuzma

Pittsburg, KS: Midwest Quarterly, © 2001

Getting the Dead Out is not simply a stop along a career-track. Kuzma has achieved something far beyond just another gathering of poems: he has gathered his whole life and art into these poems, so that the life and the poetry breathe as one. In short, there is mastery here, complete accomplishment.

- Michael Heffernan

Stephen Lee Timme

Wildflowers of the Natchez Trace
Jacksonville, MS: University Press of Mississippi, © 2000

In spring, summer, and fall the Natchez Trace teems with colorful wildflowers. This handbook for travelers and for nature lovers selects and describes one hundred of the most common that flourish along the roadside, on adjacent trails, and in nature areas ... With this helpful and appealing book in the car or the backpack those who travel or hike along the Trace can heighten the natural wonder through a study of its profusion of wildflowers.

- U. Press of Mississippi

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